📂 Files He Sent
PDF (Tips / Insights) → this contains the text version of all tips in “no fluff” format.
PPT (Tuesday Sales Tips — Full Pack) → this contains slide designs for the same tips, already formatted visually.
🔎 What Toby Asked You
“Bring it in the right format” → meaning:
Website (blog/insights section)
Newsletter (email)
Social media (LinkedIn posts)
So the PDF → text content, PPT → visuals. You don’t invent new content; you just take what’s inside these files and format/publish it.
“One a week, ideally Tuesday tip” → He wants one of these tips posted every Tuesday (e.g., from PPT to LinkedIn + website).
“Newsletters on Fridays” → A weekly newsletter that sends out these tips to subscribers.
“Download section planned” → Later, he wants to offer templates (like the 3 Word docs he shared earlier) as gated downloads for subscribers.
✅ Step-by-Step (Easiest Way)
Take one tip from the PDF → copy/paste the text into:
Website blog post (as a weekly “Tip/Insight”).
Newsletter email template (same wording, formatted for email).
Take the matching slide from the PPT → export it as an image.
Use that image for the LinkedIn post (with the short caption).
Schedule workflow:
Tuesday → LinkedIn post with slide.
Friday → Newsletter email with text.
Website blog post → published weekly or in sync with above.
💡 In Short:
Your job is to repurpose the same tip (from PDF + PPT) into the 3 places Toby mentioned, nothing more:
PDF = content base
PPT = visuals for social
Website + Newsletter + LinkedIn = publishing formats
👉 Do you want me to break down exactly how to take Tip #1 from the PDF + PPT and prepare it in these 3 formats (without adding anything new), so you can follow step by step?