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Learn how to:

 📂 Files He Sent

  1. PDF (Tips / Insights) → this contains the text version of all tips in “no fluff” format.

  2. PPT (Tuesday Sales Tips — Full Pack) → this contains slide designs for the same tips, already formatted visually.


🔎 What Toby Asked You

  1. “Bring it in the right format” → meaning:

    • Website (blog/insights section)

    • Newsletter (email)

    • Social media (LinkedIn posts)

    So the PDF → text content, PPT → visuals. You don’t invent new content; you just take what’s inside these files and format/publish it.

  2. “One a week, ideally Tuesday tip” → He wants one of these tips posted every Tuesday (e.g., from PPT to LinkedIn + website).

  3. “Newsletters on Fridays” → A weekly newsletter that sends out these tips to subscribers.

  4. “Download section planned” → Later, he wants to offer templates (like the 3 Word docs he shared earlier) as gated downloads for subscribers.


✅ Step-by-Step (Easiest Way)

  1. Take one tip from the PDF → copy/paste the text into:

    • Website blog post (as a weekly “Tip/Insight”).

    • Newsletter email template (same wording, formatted for email).

  2. Take the matching slide from the PPT → export it as an image.

    • Use that image for the LinkedIn post (with the short caption).

  3. Schedule workflow:

    • Tuesday → LinkedIn post with slide.

    • Friday → Newsletter email with text.

    • Website blog post → published weekly or in sync with above.


💡 In Short:

Your job is to repurpose the same tip (from PDF + PPT) into the 3 places Toby mentioned, nothing more:

  • PDF = content base

  • PPT = visuals for social

  • Website + Newsletter + LinkedIn = publishing formats


👉 Do you want me to break down exactly how to take Tip #1 from the PDF + PPT and prepare it in these 3 formats (without adding anything new), so you can follow step by step?

 
 

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Written by Tobias Welzel — award-winning sales professional and leader of high-performance sales organizations across the
US and DACH markets.

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